Bet Exchange

THE NEW MARKET PLACE IS NOW OPEN!

A SPORTS BETTING MARKET PLACE! This is as good as it gets! Here, YOU, the customer are in charge! Just like in any other market place, you can stroll around, have a look at what the others are buying or selling, and perhaps decide to snap up a bargain yourself! This is both fun and exciting, and for the skillful sports bettor, it can also be very rewarding financially.

Bet Exchange, Player-to-player, Sports betting stock market, it is all the same: a MARKET PLACE with fair play for everybody! There are already a number of market places for you to choose from. The biggest by far is Betfair. We will take this market place as an example, and show you how it all works.

This must surely be the future of sports betting: FAIR PLAY with the organiser taking only a modest commission for getting the players together. The winning customers REMAIN winning customers! No limitations, restrictions or refusals. The advantage of being an ESBC customer is further emphasised with the brilliant new market place concept!

At Betfair, there is no bookmaker. All bets at Betfair have been placed there by customers just like you, who either want to have a bet in the normal way (back), or offer odds to the other market place visitors. So you could be having a bet with your next-door neighbour without either of you knowing it! Or you could be shaking hands with a football fan in Hong Kong. The whole world is getting together in the market place! And this is no small shack. At Betfair, more than 80 million euros are already traded every week, by people from all over the world! This is happening because the odds in the market place are so good that you mostly get close to 100 % return, whatever event you bet on! And this is with the familiar Match Odds, ie. 1X2 (or home-draw away). Even the world’s biggest bookmakers are left behind, shaking their heads.

The advantages with a market place are enormous. No more wondering what bookmaker to choose. No more endless surfing the web for the best prices. No more surprising limitations to your bet. No more lining the pockets of the greedy bookmakers. This is true people power, and finally YOU are in the driving seat!

Just like Betfair, ESBC is also on your side, providing you with the opportunities to get the most out of your sports betting. We have opened our own “Market Place”: a brand new service that shows you the most profitable betting opportunities in real time. It is easy to use and gives you all the best bets at the click of your mouse. Try it out every day! You will find that the Betfair market place is indeed a revolutionary improvement to the entire sports betting industry, and the ESBC service helps you to maximise the fantastic opportunities that are offered every day!

ESBC MARKET PLACE

This unique new service suits everybody who is interested in sports betting. The open offers in the market place are compared to the ESBC expert analysis, and the most profitable bets are presented to you at the click of your mouse.

The first page immediately shows you how many matches are available (with both ESBC analysis and open offers from Betfair customers) AND how many of these provide you with a value bet! Simply select how many of these matches you wish to see (the default setting is all the current value bets) and press Continue.

The ESBC MARKET PLACE service will then show you a detailed list, in order of expected profitability, of each value bet. You can also see the recommended stake, so you can copy the bet recommendation as such.

Our service is programmed to search the web pages of the various market places/Bet Exchange companies to find the best offers. At present, only Betfair is included, as this market place is miles ahead of the others. For example, the average English Premier League match will attract more than a million euros in matched bets at Betfair, between customers just like you, from all over the world.

All you need to do is select the number of bets you wish to see. In the advanced features, you can also set your own commission rate, bankroll and risk profile (Kelly divisor). These will affect the calculation of your optimal stake for each bet on the market place. The commission rate you enter will alter the effective odds that is displayed. The more you bet with Betfair, the less commission you pay, and the more value bets you will find! Once you have purchased a certain number of value bets, you can go back and check the updated situation as often as you want until the matches start.

The ESBC Market Place is designed to be as customer-friendly as possible. You only need to pay for AVAILABLE VALUE BETS, unless you wish to see others as well.

With the help of this service, you will see exactly what, how much and where to place your bet on the market place. It does not get easier than that, and best of all, it is FAIR PLAY for everybody all the way!

Go to the ESBC Market Place service now!

ESBC strongly recommends that you familiarise yourself with the market place! The deals on offer are very often the best around, and from a practical perspective, keeping your sports betting funds in only one place makes your betting experience much easier and less time-consuming.

HOW TO USE THE MARKET PLACE

We have taken the biggest player in the sports betting market place, Betfair, and use them as an example to show you how to start betting directly against other sports fans.

What is Betfair?

At Betfair there is NO BOOKIE. All bets on Betfair have been placed there by users who either want to have a bet in the normal way (back), or offer odds to other punters (lay).

Bets are matched between people with opposing views.

Differences between betting with Betfair vs. a bookmaker: You can back or lay a bet, You can choose the odds you want to play at, Commission on net winnings, You can bet whilst the game is in play, Back or lay

When you "back" a selection (be it an individual, a team, horse, or other), you are betting that it will win. This is just like betting with traditional bookies.

When you "lay" it, you are betting against it winning. For example, if you're betting in a market on which team is going to win the Premiership and you lay Man Utd, you offer odds to other punters who wish to back Man Utd. If Man Utd don't win, then you pick up the backer's stake. If Man Utd win, then you pay out. This is what bookmakers traditionally do.

You never know who you are betting against, your privacy and the confidentiality of your bets is maintained by Betfair's secure site.

Choose odds

With Betfair there is always a choice of what odds to accept. If you want better odds than are currently available, you can place an order for a better price, but be realistic because there has to be somebody prepared to lay the bet at those odds, and vice versa.

Take a look at the odds before a game and you will see them change as visitors back and lay their bets. The odds often improve nearer to the off, as there are more people in the market.

Commission

You do not pay tax at Betfair, and commission is only paid on your net winnings on each market. This is particularly beneficial if you have multiple bets on a single market such as the Premiership Winner market. Some of your bets may win, some may lose, however you only pay commission on your NET winnings. If your bets in a particular market amount to a net loss, you do not pay commission. The customer is offered an incentive scheme. Your commission rate is set according to how much you use Betfair. The range is 2 % - 5 % commission on your net winnings in each market.